Microsoft Hololens: for [non]consumer use only
I was watching a short briefing on Microsoft hololens 2 . It can be found via this link:
Something I noticed was how the hololens has, up until this point, not been marketed to consumers
Let me define consumers in the context of the video
Consumers: A non "business" entity
(A business being a multi billion dollar corporation)
So therefore if I am not some large corporation that could afford to invest in technology they barely understand, nor feel the need to, then why would I be willing to spend
$3,000 for developers or $5,000 for commercial use.
The average Joe, the store owner
The common person that is perhaps running a business, or working at a hospital, or learning at an institution, can they benefit from this technology? Will they ever be able to access this tech? Not with that price point.
In order for the common person to even realize the benefit of this technology (let alone pay that price), it would have to integrate with their daily lives. Now, I may make the argument that we already do have a technology that integrates with our daily lives. A cell Phone!
In a cell phone we have access to applications that we use every day. I mean come on, people can see that humans are spending all their time on cell phones, that is mostly on social media, however there are a plethora of applications that benefit an individual who is involved in modern society. Applications that connect us the way phones are meant to connect us.
Applications that integrate with the web such as email, the most common and efficient way of communication in a business.
Applications that integrate with finances, mobile banking apps, portfolio management.
Applications that help with time keeping and payroll.
These applications are found in someway within every business, even the smaller ones like dog washes and family owned businesses. they are found within their computers and phones. Both devices have a clear way for a user to interact with the computer inside the device, which allows one to utilize these applications.
These are facts, and if the hololens, or any other AR is going to be accessible, its going to need to interact with an existing device. Because people see the value in these devices already. The only way to make consumers find value in AR would be to make the UX (user experience) they already are having when using their computer/phone amplified by AR.
The way to do this is to angle the device towards helping the consumer, or as I like to call them, the 99%. Now the 99% don't have the ability to shell out an absurd amount of money on non essential things. They are perhaps working at some corporation or business that would see a $3000 investment into some glasses that are, what, supposed to replace someones smart phone?
Yea that's not on their radar, yet everyone nowadays has a smart phone that they use these work related applications on daily. They use them for the same way almost every office in America uses computers, to operate a business.
AR needs to piggy back off the applications that employers are making their employees download/use in order to increase productivity. I have encountered these work related applications on both phones and computers (usually both) in every job I have ever had, weather it was to track my time/sales or communicate with other employees. If AR developers focused on developing apps that simply increase the UX of these mundane applications used in large businesses, it can undoubtedly increase employee moral. That can be huge to a business, big or small. If they see value in their employees, and they want their employees using a certain app that increases productivity, they should take measures to increase the UX of these applications
This would in turn give the common person access to the technology..
And with that I will present my solution